Alec Peterson is a Self-Employed Consultant since March 2005. Mr. Peterson specializes in assisting automobile and powersports dealers in various areas including sales process, finance and insurance process and regulatory and compliance issues. He has also consulted on improving service and parts departments operations. Currently, he has 19 powersport and 7 automobile dealers under contract, with a specialty in Harley-Davidson and HDFS as well as all aspects of the automotive industry.

Previously, he was the General Manager of Mike's Famous Harley Davidson from February 2004 to March 2005. There he had full responsibility for the daily operations of the dealership, supervising the sales staff, service department, and financing operations. He was the General Manager of Falvey's Chrysler-Jeep in New London, CT from 1994-2006.

Alec maintains excellent rapport with many H-D dealers as well as present and former HOG/HDFS employees and speaks with 50+ HOG and automobile dealers per week.